7 Marketing Strategies – Interior Designers, Consider These Areas

Interior Designers need to understand their whole marketing strategy and how each of its 7 constituent tactics work together to grow the business.

This article is a checklist. Go through each of the points I’ve listed and apply it to your sales and marketing in your business. My opinion on what are particularly important marketing communications for interior designers are highlighted in bold and might differ if you target business rather than the public. Let me know your thoughts:

1. Search Marketing – Get your prospect at the time of their decision-making.

* Search engine optimisation (Higher rankings)

* Paid Search / Pay-per-click (Google AdWords)

* Paid for inclusion / feeds

2. Online PR – Create Awareness of your brand by getting it mentioned.

* Industry Portal Representation (eg Thehousedirectory.com)

* Social Media (blogs, feeds, communities)

* Media Alerting Services

* Brand Protection

3. Online Partnerships – Link your brand WITH OTHERS IN YOUR INDUSTRY

* Affiliate Marketing

* Sponsorship

* Co-branding

* Link building

* Widget marketing

4. Offline Communications – You should know these.

* Advertising

* Personal selling [out]

* Sales promotion

* PR

* Sponsorship

* Direct Mail

* Exhibitions

* Merchandising

* Packaging

* Word-of-mouth (your old clients are your best and cheapest salespeople)

5. Interactive Ads

* Site-specific Media Buys (only if you target businesses)

* Ad networks

* Sponsorship

* Behavioural targeting

6. Opt-in Email

* House list emails (your clients and prospects)

* Cold (rented lists)

* Co-branded (share the marketing load wisely and boost your brand image)

* Ads in 3rd party newsletters

7. Viral Marketing – Electronic variants of traditional ‘word of mouth’

* Pass along emails

* Word-of-mouth (eg using the share & enjoy functionality below)

* Buzz marketing [out]

* Generating media mentions

What do you think?

And as a PS I will follow this up with 2 more articles; one about different ways of engaging (financially) with clients; and a second about using Facebook for an interior design business. The first comment, below, reflects a theme running through many questions posed to me: website designers (techies) and ad agencies (space sellers) are trying to get you to part with your hard earned design fees; I would read a book on digital marketing that comes more from the marketing end rather than the technology end eg. “Mastering Web 2.0 bu Susan Rice Lincoln”, that’s a good way to start. DON’T SPEND £10k/$15k on a new web site think about your customers and how they behave, your marketing communications need to latch into their behaviors.

E-Decorating: Is Online Interior Design Right For You?

Call it online interior design, e-Decorating, virtual room design, or room design online. Whatever the spin, it all points to a cutting-edge trend in home decorating that translates into affordable interior design for you.

With the deluge of DIY shelter magazines, home-decorating TV, and easy online access to home furnishings, it was only a matter of time before the interior design industry would be forced to evolve as well. Enter e-Decorating, a budget-friendly, flat-fee based online interior design alternative to traditional, on-site interior design services.

Wondering how e-Decorating works? Here’s how face-to-face and web-based compare:

Style and Budget

* An on-site designer helps you define your needs, preferences and budget through on-site consultations. An online designer does the same through a questionnaire, phone consultations and in some cases, services such as Skype.

Inventory, Measuring and Photography *

An on-site designer inventories, measures and photographs your space. An online designer guides you in conducting your own inventory, measuring and photography, which you then submit, typically via e-mail.

Design Concept

* An on-site designer creates your room’s design concept, which includes a space plan, color palette and product recommendations. An online designer does the same.

Architectural Drawings

* An on-site designer prepares interior architectural drawings for the construction of the space and or built-ins. An online designer typically does not prepare architectural drawings that require precise on-site measuring.

Purchasing and Installation

* An on-site designer implements and coordinates the purchasing and installation process, with bespoke, antique and/or custom To-The-Trade items not available to the general public. An online designer guides you in implementing the purchasing and installation of products from well-established online-retailers and, in some cases, purchases To-The-Trade items directly for you.

Timeline

* An on-site designer sets the pace for the purchasing and installation process. An online designer allows you to take your project at your own pace, implementing your purchasing and installation as your budget and time allow.

Pricing

* An on-site designer typically requires a retainer ranging from $1,000 to $10,000 and charges actual project fees at either a flat or hourly rate based on $120 – $200/hour. An online designer charges a flat fee ranging from $250 – $1,000 for a complete room design.

There you have it. If you’re on a slim budget, don’t mind doing a little leg-work, and like initiating new projects on your own, consider e-Decorating services. If you have bundles to burn, need precisely dimensioned architectural drawings, and prefer to have someone else do all the leg-work for you, go face-to-face. Either way, you won’t be disappointed.

Interior Design Equipment is Something That Every Designer Will Need and Buying Online is an Option

You should quickly find interior design equipment on today’s market – you just need to understand where to shop. Have a scan on 1 or 2 sites and see what you will find. For those who undertake a number of lookups in the search engines you’ll more than likely be faced with a variety of offers and savings which can be worth it.

Whatever you are searching for on-line, you should have no difficulties finding what you long for. You will discover a lot of different choices available therefore you should never have any problem in the least finding good bargains which are adequate for your needs. You’ll have to take your time while you’re surfing around the net to guarantee that you are informed regarding all kinds of things on the current market.

There are plenty of selections to select from and you’ll believe it is tough to make a decision. Well, in the event that’s the case then you definitely ought to keep reading to discover ways to go for the appropriate products for your wants. Additionally, you will need to establish your self a financial spending plan so that you do not overspend and waste money on a offer that’s not more than worth it.

The very first thing you should think of is the purchase you are intending on. This will be a critical part of your respective choices so you should definitely fully grasp what you will be looking for before you purchase anything at all or accept anything. It is critical you’re made tuned in to almost everything offered on today’s market so that you can make smart conclusions.

You will then need to take into account the type of interior design equipment available on today’s market and be diligent to discover what choices are best suited to your wishes. It really is fairly trouble-free to acquire what you are shopping for when you hit the internet and have a good look into it.

If you have a good browse around via the web you might find that there are many possibilities. Have a very good read and do some lookups on Google to find out what comes up. You will probably be very impressed at the amount of options for an extremely straightforward investment.

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